For Premier League clubs, the FA Cup third round signals the annual start of their bid for glory.
It has, though, been known to mean so much more than that.
The third round has witnessed the turning point for at
least two legendary managers, as well as the decline of a once great
club and the resurgence of another.
Here, BBC Sport looks at some third-round ties whose influence stretched far beyond progression to the next stage.
Did fans' team-talk keep Kendall at Everton?
With two league titles, an FA Cup and a European Cup
Winners' Cup, Howard Kendall oversaw the most successful period in
Everton's history.
However, had a result in an FA Cup third-round game at
Stoke City in 1984 turned out differently, it might never have happened
at all.
Kendall, in his third year as Everton boss, appeared to
be on borrowed time as another campaign threatened to end without
success.
A week before the trip to Stoke, the Toffees had drawn
0-0 at home to Coventry and were languishing in 16th in the old First
Division.
The fans were becoming frustrated. Just 13,659 turned
up at Goodison Park to watch the Coventry game, where leaflets had been
handed out by supporters making their feelings known about Kendall.
"Kendall and Carter must go. 26,000 stay-away fans can't be wrong," they
read.
He needed a win, and it came at Stoke as goals from Andy Gray and Alan Irvine sealed a 2-0 victory.
"Many Everton fans happened to be standing and singing
on the road outside the Toffees' dressing room as Kendall prepared to
address his players before the game," says BBC Sport chief football
writer Phil McNulty, a journalist at the Liverpool Daily Post at the
time.
"Kendall later revealed he simply opened the dressing
room window to let his players listen to the chants of hordes of fans
and said 'there's your team talk - don't let those fans down'."
A win against Oxford United in the Milk Cup followed
and the pressure eased on Kendall, who went on to lead Everton to FA Cup
triumph that year. The Toffees secured a league and European Cup
Winners' Cup double the next season, and another domestic title was won
in 1986-97 - their last league title.
No-one would have predicted that such success would
follow what had been a rocky start to Kendall's managerial career at
Everton. No-one, it seems, except for Kendall himself.
"Howard was convinced early on," remembers Kevin Ratcliffe, Everton's captain under Kendall.
"I remember he said to me after one game, 'you do know
what year it is, don't you? It is the Chinese year of the Rat. We are
going to win the cup'."
The goal that 'saved' Ferguson's job
While that FA Cup tie helped keep Kendall at Everton,
another might well have seen him appointed to one of the most coveted
managerial positions in football.
In January 1990, with Manchester United struggling in
the league without a trophy in three years under Sir Alex Ferguson, the
pressure was mounting on the Red Devils boss.
The FA Cup was United's only chance of silverware and,
if the newspapers at the time were to be believed, defeat by high-flying
Nottingham Forest in the third round would have spelled the end of
Ferguson at Old Trafford, with Kendall
believed to have been considered
as a potential replacement.
Defeat, though, never materialised, as a solitary Mark
Robins goal ensured victory. Four months later, United lifted the FA
Cup.
So did Robins save Ferguson from the sack?
"Sir Alex wrote a book and, in it, he was asked the question 'did the goal save his job?',"
Robins said in 2009.
"He wrote that in training I would have missed it - but
because I got a push in the back from Stuart Pearce it went in! So did I
save his job? Yes, I did."
The beginning of Leeds' decline
"We will start and end our FA Cup run in Cardiff," David O'Leary proudly proclaimed when he was manager of Leeds in 2002.
They did indeed do just that, although not the way O'Leary had anticipated.
The Irishman's comments came ahead of a third-round
match at Cardiff, and with the FA Cup final being held at the Millennium
Stadium in the Welsh capital, it was clear O'Leary fancied his side to
win the competition.
Instead, Leeds - Champions League semi-finalists the
previous year and top of the Premier League at the time - suffered a
shock early exit.
Cardiff, then a third-tier side, beat Leeds 2-1.
O'Leary's team, perhaps stunned by the upset, failed to win any of their
next nine games, losing to PSV Eindhoven in the Uefa Cup and finishing
fifth in the Premier League, thus missing out on Champions League
qualification for the second successive season.
The club had not banked on failing to make Europe's
elite competition two years in a row and as a result the squad was
rapidly dismantled. Star players such as Rio Ferdinand were sold as the
club's budget was cut, and relegation to the Championship followed in
2004.
This season marks their 11th out of the Premier League.
Wintry weather causing havoc with the fixture list in
British football is not uncommon, but the effect that the Big Freeze -
one of the coldest winters on record - had on the 1963 FA Cup third
round schedule will take some beating.
Heavy snow, freezing fog and temperatures as low as
-20C meant that a round that began on 5 January that year did not end
until 11 March - 66 days, and 261 postponements, later.
Fourth Division side Lincoln's match against Coventry was the most hit by the conditions, having to be rescheduled 15 times.
"The ice underneath and the snow on top made it
absolutely unplayable," recalled Norman Saywell, a former referee who
inspected the Sincil Bank pitch on seven occasions.
"It dragged on and on. You couldn't play, simple as that."
Norwich, in an effort to get their cup tie with
Blackpool played, attempted to thaw out their pitch with flamethrowers.
At Stamford Bridge, hot tar was used while some teams just gave up
trying to get games played altogether - Halifax turned their Shay
stadium pitch into an ice rink.
The football pools - a betting system based on
predicting the outcome of football matches - was particularly affected
by the near-empty fixture schedule and to combat the financial loss the
Pools Panel was created.
The panel, which back then consisted of six men
including former England players Sir Tom Finney and Tommy Lawton, met to
deliberate how they thought the games would have gone, with the results
announced on BBC television.
When Man Utd pulled out
The FA Cup. The oldest domestic cup competition in the world and arguably the most prestigious.
That status took a hit in 1999 when Manchester United,
the FA Cup holders, pulled out of the competition to compete at the Club
World Cup.
Under pressure from the Football Association and the
government to boost England's doomed bid to host the 2006 World Cup, Sir
Alex Ferguson's side were encouraged to take part in Fifa's new
showpiece club event in Brazil.
"I understand the meaning of the FA Cup now but I had
only come to England a few weeks before so back then I did not know what
I was missing," said former United defender Mikael Silvestre.
"It was only the year after that I realised we had not
been part of this massive cup. But the FA Cup is played every year so it
was the right choice to miss it that year."
Not everyone agreed. Many saw the absence of the holders from the world's oldest knockout tournament as a national scandal.
David Mellor, chairman of the National Football
Taskforce at the time, said he was "personally very strongly opposed" to
the move.
The then BBC radio presenter and Tory MP said: "I do
understand the pressure of 2006, but I don't see why domestic
competitions - particularly the most prestigious domestic cup
competition in the world - should be downgraded so United can
participate in what we would otherwise regard as a Mickey Mouse
tournament."
No club has done anything similar since.
Despite the bad press from a decision which Ferguson
later described as "without doubt a catastrophe", United didn't have a
bad season in the end, winning the Premier League title at a canter.
The start of the Shankly era?
It was one of the greatest third-round shocks and
arguably the biggest upset Liverpool have been on the wrong end of in
the FA Cup, but it may ultimately have been the catalyst for a period of
great success for the Reds.
Knocked out of the competition by non-league Worcester
in 1959, the result marked the beginning of the end for then manager
Phil Taylor.
Liverpool may have been a Second Division side at the
time but they were desperate to return to the top flight. After failing
to achieve that in 1959, Taylor departed and was replaced by the
legendary Bill Shankly from Huddersfield Town
"I just about remember the game and Liverpool were humiliated," said BBC commentator John Motson.
"Very few people had heard of Worcester City and that result was a bit of an earth shaker.
"Liverpool were on a downer and I think it was then
that the directors thought to go to Bill Shankly and went to him to
rebuild the club."
Rebuild he did as promotion back to the top flight came
in 1962 and a great period of success followed as Shankly led Liverpool
to three First Division titles, two FA Cups and one Uefa Cup.
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